December 05, 2017 13:00 ET
CHICAGO, IL--(Marketwired - Dec 5, 2017) - Customer data continues to separate winners and losers across every sector, from retail to publishing to politics. In 2018, this trend will accelerate even further as brands look to develop direct relationships with their customers in order to thrive in increasingly competitive business landscapes. This forecast is among the findings outlined in Signal's new special report, "Identity Is the Next Competitive Battleground: 2018 Marketing Predictions."
Signal, the first and only Customer Identity Solution for the enterprise, annually publishes trend reports forecasting customer data's transformative influence across all facets of business. 2017 resoundingly confirmed predictions by the company's in-house team of experts and thought leaders, as the year became a critical turning point for the maturation and adoption of identity-based technology. New predictions for 2018 include:
"In 2018, companies will turn all attention to identity to build a weapon for success in the customer-first revolution," said Mike Sands, CEO of Signal. "Brands have discovered that a new approach is needed to retain customers and drive loyalty. With a centralized identity foundation that can ignite insights and fuel relevance across the enterprise, marketers will have an unprecedented ability to fulfill a customer's every need."
To download Signal's full report, "Identity Is the Next Competitive Battleground: 2018 Marketing Predictions," visit here.
Signal is the first and only Customer Identity Solution for the enterprise. Signal's platform offers an independent identity solution for brands that transforms the customer experience by connecting an always-active profile to customer engagements across all human, physical, and digital touchpoints.
Today, Signal's technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more.
Signal has been recognized with numerous awards and honors, including being named one of the fastest growing companies on the 2015 and 2016 Inc. 500 lists. Visit www.signal.co to learn more and follow Signal on LinkedIn, YouTube and Twitter.